An article by Masha Shuaib Naseer

A DREAM TURNED REALITY

October of 2018 marked the beginning of an inspirational journey for the fitness fanatic couple Mohamed Inaz and his wife Aminath Abdul Rahman (Aana) as they debuted “Evove”. The unique name derived from the word ‘Evolve’, represents the journey of overcoming constraints to achieve their ultimate fitness goals. The name itself, thought provoking and intriguing with a word that remains unchanged when spelled backwards, created plenty of buzz in the first few months.

The ‘open to all’ nature of Evove has helped them attain a great amount of supporters as they accept all types of clients ranging from shape, size, gender and age.

THRIVING IN A SEA OF COMPETITION

With a gym in every corner of Male’, the market has reached a level of maturity and entering it has become a risk in itself.

Nonetheless, the strong branding presence on platforms such as Facebook and Instagram along with word-of-mouth of their client base they have been able to bounce back stronger. Evove is not centered towards body building or extreme workouts, but rather focused on clients gaining essential education regarding fitness and well-being.

Their strong emphasis on maintaining hygiene, health and safety standards since their opening has been very well received by their clientele.

Time to hustle
for those
muscles –
Your fitness
journey begins
HERE

The close relationship between Evove and their clients have resulted in a sense of loyalty with over 30 regular clients that have been with them since the opening of the gym.

Providing their clients with one-on-one dietary consultation, advice on work out routines based on the client’s goals, lifestyle, body type and health conditions have become a priority at Evove. Hence, they ensure that a trainer is always on the floor to assist all clients regardless of whether they take the personal training service.

Evove actively monitors the feedback of their clients through Facebook and Instagram to provide a satisfactory level of service.

EXCLUSIVELY AT EVOVE…

Certified Precision Nutrition and Fitness Coach at Evove, believes in the importance of helping clients implement habitual changes such as diet, sleep and physical fitness to truly achieve a healthy lifestyle.

They also plan to launch their series of branded merchandise such as towels, boxing gloves and t-shirts along with pre and post workout protein shakes.

“Apart from doctors, trainers are the next in line to provide fitness advice to people, so we believe that they should be capable enough to do so, otherwise it may cause a person irreparable damage” – Inaz.

EVOVE AVENGERS

As well as being the name of a package offered at Evove, the trainers are the true avengers of Evove. The two master trainers at Evove currently aid provide training to the newer recruits.

When providing guidance to clients, having an international level of education is imperative at Evove as, “Apart from doctors, trainers are the next in line to provide fitness advice to people, so we believe that they should be capable enough to do so, otherwise it may cause a person irreparable damage” – Inaz.

What lies in the cards for Evove?

Gearing up to facilitate their growing number of loyal clientele Evove has recently undergone a location change to a larger space. This has been a major step in a positive direction in growing their brand gym and they anticipate more such measures in the future.

There is a custom in gyms, where they provide minimal assistance to their “basic” clients, who visit the gym, workout and leave. However, at Evove, the roaster of the trainers are created in such a way that allows them to attend each client that visits the gym.

A LEAP towards a better FUTURE

Evove, in affiliation with Train Fitness, the UK fitness institute currently operating in the UK and Australia will soon introduce level 2 and 3 fitness courses. As Evove believes in the importance of awareness among people regarding the human anatomy and how the body works, to bring effective lifestyle changes.

Their courses help understand the effects of exercises on health conditions, as a wrong move can cause an adverse effect. Different conditions such as scoliosis, asthma or hypertension require different exercises.

Participants of the course will be awarded with a globally recognized certification allowing them to work in the fitness field in any European country.