Mosha Boutique; “Bringing your vision to life”

Words by Imthishal

If Maldivians are known for anything; it is that the majority of us were raised to the sound of sewing machines, or the snipping of scissors to fabric. Being an ethnic Third World country, it was more common and economical to stitch up your own clothes or make alterations to old ones, rather than purchase new attire. Over time, shopping culture garnered increased attention, emerging as the favored fashion choice. Yet, similar to countless trends, custom made clothing was revived once again, and was now known as the elite alternative.

The brains behind this local clothing label are sisters, Shash and Seebu. Raised by a mother deeply involved in embroidery, dressmaking and countless other forms of craftwork, one could say that their passion was inherited. Having their very own brand and pursuing a shared lifelong calling had forever been a distant dream for them. However, it wasn’t until 2021 that it finally materialized. With unwavering belief in their abilities, their father stumbled upon the perfect space for them to turn fiction into fact. He invested in their aspirations, thus making Mosha Boutique a reality.

Mosha highlights the significance of simply listening to customers when it comes to such exclusive services. The very moment a client walks into their first consultation the team aims to understand their client, before setting any ideas in stone. The customer is put at the center of the design process, to ensure satisfaction. The consultation mainly revolves around discussions in search for clear comprehension, in regards to style preferences, body measurements and the path to conceptualizing.

Whether you know exactly what you want your custom piece to look like, or whether you have absolutely no idea, this duo has you covered. From picking up the model material to pairing designs with body types, Mosha emphasizes their desire to reach for quality, in every step of the way. Ultimately, this is the very reason why the clothing brand has captured the attention of numerous individuals, compelling them to come back for more.They have in a way redefined the very essence of personalized service. One could say this is the creme de la creme of custom tailoring.

Moreover, the team takes great care to personally inspect and purchase the raw materials used for each order. They maintain excellence through a personalized shopping approach, ensuring that the chosen fabric aligns perfectly with the client’s design. Therefore, while the final product may take approximately one to two weeks or more, it is because they are dedicated to achieving perfection, or getting as close to it as possible.

Being an Independent Maldivian business, Mosha takes into consideration the importance of sustainability. It is without a question that the ethics of mass production have a negative impact on our earth. Nevertheless, customer clothing brands such as this one, highlights individuality and eco-friendly practices; values that mass production often overlook. The duo does not just offer stunning clothing; it also guides you toward actively participating in a more ethical fashion ecosystem.

Mosha guarantees care, ensuring that materials are sourced responsibly, often locally, and with a focus on quality over quantity. This approach reduces waste, and minimizes the environmental impact. In contrast, mass production can lead to overconsumption, exploitative labor conditions, and a consequential carbon footprint. By choosing Mosha, you not only express yourself through what you wear, but also support a more local, ethical and sustainable fashion industry that values both the people and the planet. The sisters underline; “Any extra material or fabric from a project is reused, the rest is donated to schools for art projects”

Keep your eyes peeled, and your credit cards at arms reach. By the end of this year Mosha hopes to launch their very own artisanal jewelry line, but that’s not all. In the future they might just enveil their exclusive ready to wear clothing collection. With plans in motion, all we must do is wait patiently for the new revolution of the Maldivian fashion industry.