Some say that “breakfast is the most important meal of the day”. Do you agree?  Well, even if you do, sometimes the morning rush is so constrained that you skip this important meal.

Breakfast cereals are a convenient option for the busy-bodies as it requires zero prep-time and you can have it in a jiffy before you head out the door. All you need to do is pour some granola in a bowl and pour some milk or a dollop of your favorite yogurt, top it up with some fresh fruits, and voila! Breakfast is done!  That little bowl of goodness can energize you to tackle the tasks planned for the day.

GraNora by Noora is a local Instagram-based business selling home-made granola to make your mornings and days better. Branded using a bit of wordplay of her name and “granola” the name itself gives the product a unique identity.

Noora’s granola journey began as she made the scrumptious granola for breakfast at home and shared it with her friends. It was a hit among them and soon evolved into a business venture for her.

Noora’s dedication during the lockdown helped her business thrive. On any given day, the aroma of freshly toasted granola fills her kitchen as she keeps busy baking and packing the cooled-down granola in pouches for her orders.

Rolled oats baked until it’s crisp, nuts toasted and golden-brown raisins, flavored with cinnamon and honey is a distinct taste made by Noora which is sought out by many. Noora’s product is also completely refined sugar-free!

Today, Noora has her sleeves-rolled-up to bring more flavors of this light, crisp, hearty and healthy breakfast. This micro-business run from home is not without its challenges, but delivering value at the heart of Noora’s granola business.